Are you in the right place?

Are you in the right place?

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Source parenting Influencers for your gifted campaigns

Handpicked parenting influencers with pre-agreed terms, proven engagement, and exclusive content. Ensuring a seamless, effective campaign.

LEARN MORE

Why choose

We find, recruit, and secure engaged parenting creators, 

delivering a seamless start to a successful campaign.

Handpicked 

& Hassle-Free

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We never use bots or AI

Our team carefully handpicks creators from our parenting influencer community for the perfect fit, plus, we provide backups for optimal choice.

Agreed &

Authentic 

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Creators agree to content terms

 Deliverables are pre-agreed, with each having a 2%+ engagement rate and 2,000+ views on IG Reels or TikTok, ensuring real parent engagement.

Protected & 

Campaign Ready

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Secure exclusive content

The content is a sole brand exclusive, only your product will feature and the collaboration is secure from competing product promotions for 30 days.

Campaign Examples

HOW IT LOOKS

Content Examples

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The hands free parenting campaign

The SnüzPod Studio 

launch

The Sleep Machine 

launch

HOW SOURCING WORKS

PRICING

GETTING STARTED

How It Works

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START YOUR CAMPAIGN

1

Tell us the criteria for your gifted campaign: The Number of creators you need, content type, platform & how old children need to be.

2

We get to work finding your creators. Whether you need 5, 10 or 15 creators, we know it's nice to have backups, so we supply 50% extra options, so if you choose 10, you get 15. 

3

Receive your creators & our best practice guide in 3 working days. The guide includes a step-by-step process for your collaborations, troubleshooting & email templates.

FIND OUT MORE

Content FAQs

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Will the creators follow a brief?

Yes. Creators will expect a brief which will help them create content

Can I reuse the content?

You can reuse the content organically, this means anywhere on your platforms that is not receiving paid amplification.

Will they invite us as a collaborator on Instagram?

Yes, you would add this as a key point in the brief you supply.

Will the creators share insights?

Yes. We recommend they supply insights once the post has been live for a minimum of 7 days.

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WHERE IT BEGINS

The Best Start To Your Campaign

BabaSocial Source is more than a database or a search tool. It's a handpicked sourcing service for parent & baby brands that manage gifted campaigns.

 

As a leading influencer marketing agency in this space, we focus solely on parenting creators from pregnancy to early years, so we know what drives engagement, trust, and sales for your brand.

Gemma Nicholls  / Founder & Commercial Director

MEASURE UP

How Does It Compare?

BabaSocial Source

Other Sourcing Platforms

Parenting Niche Experts

 creator sourcing service dedicated to the parent & baby

Handpicked Creators

Creators are handpicked never outsourced or selected by bots/AI

pre-screened

Creators have the optimal audience for parent & baby BRANDS

Backup Options 

Provision of 50% additional creators to ensure delivery

Pre-agreed creator terms

Noncompete for 1 month 

Content in 30 days

THE BENEFITS

Why choose gifted collaborations

RELATIONSHIPS

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A gifted influencer who genuinely loves your product may become a long-term ambassador.

GENUINE

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Influencer gifting feels natural, unscripted, and more relatable, leading to stronger audience trust.

ACCESSIBLE 

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Creators sized 10K-250K followers have higher engagement rates and often welcome gifting more.

Have Questions?

Can we chat through my campaign?

Absolutely! Feel free to contact hello@babasocial.com and a member of the team will get in touch

Can I recruit creators from different countries?

We can recruit creators from UK, USA and Australia, however you would need separate campaigns for different territories.

What if I have already worked with a creator you provide?

If this happens please let us know and we will replace this creator

What usage do I get? 

You will at a minimum have 12m organic usage, you can however upgrade to paid usage when creating your campaign

How does billing work?

This is a PAYG service that will be chargeable at ordering

ANY OTHER Q's

CAN WE DO MORE

Different BabaSocial Services

Find Creators

Agree Terms

Organic Usage

*Paid Ads Usage

Strategy Creation

Custom Briefs

Onboarding

Content Tracking

Reporting

On Going Development